Reeves was engaged to raise Lexon’s profile in the run-up to a substantial corporate transaction. We worked directly with senior leadership on a confidential basis, shaping positioning and messaging and ensuring communications were handled with discipline throughout the process.

Alongside that senior counsel, we refreshed Lexon’s external narrative for a new era. We brought the story back to the people behind the business, using social content that reflected the culture, expertise and day-to-day reality of the team, while staying aligned with what mattered commercially.

Reeves led content creation and channel management, with a particular focus on LinkedIn. The result was a clear uplift in engagement and visibility with the audiences that matter, at the moment it mattered most.