Day-to-day PR and press office support
For many clients, Reeves acts as an extension of their communications team.
We run and support inbound and outbound press offices, handling media enquiries, developing and placing stories, and managing relationships with journalists across national, regional and broadcast outlets. This includes reactive media handling, proactive story development, briefing spokespeople and ensuring engagement with the media is accurate, timely and handled at the right level of seniority.
For some organisations, Reeves acts as the entire communications function, providing press office, content, social media and senior counsel where no in-house team exists. For others, we provide additional capacity, judgement and oversight alongside established teams.
When media interviews arise, we work with spokespeople on likely questions and key messages, ensuring they're confident and prepared before going on the record.
How Reeves Works with Clients
Reeves is a public relations and communications consultancy providing ongoing, practical support to organisations that need clear, credible public communications. Most of our work is long term and day to day, supporting leaders and teams with press office, content and narrative rather than one-off campaigns.
This page explains how that works in practice.
Content, newsletters and owned communications
Alongside media relations, we support the content organisations publish themselves.
This includes newsletters and stakeholder updates, website and editorial content, opinion pieces and thought leadership, and messaging for announcements, launches and organisational change.
The emphasis is on clarity, consistency and credibility. Content is shaped to reflect how organisations actually operate and communicate, rather than generic agency language.
Social media and professional use of LinkedIn
We manage and advise on social media where it supports wider communications objectives.
In particular, Reeves supports senior leaders and executives who want to use LinkedIn professionally but do not have the time or inclination to manage it day to day. This can include shaping commentary, structuring posts around their role and responsibilities, and ensuring content reflects their voice and judgement rather than generic marketing output.
Support ranges from light-touch guidance to discreet drafting and scheduling, depending on need.
Video and filmed communications
Reeves supports clients with video content where seeing and hearing people speak directly adds trust and authority.
This includes filmed interviews and expert commentary, leadership messages, campaign and explainer films, and video content for websites, social channels and media use.
Podcasts are increasingly used by our clients as a way to communicate directly with stakeholders and professional audiences. Reeves produces both audio-only and filmed podcasts, recorded on location or from specialist podcast studios in Birmingham and London.
We are experienced in working with people who are not media-trained or confident on camera, helping them communicate clearly and naturally without over-rehearsal.
Senior counsel and sensitive situations
Alongside day-to-day communications, Reeves is regularly asked to support organisations when issues become more sensitive or scrutiny increases.
This can include reputational risk, leadership or governance matters, complex public issues, and situations involving heightened media interest. In these circumstances, we work directly with senior leadership teams and boards, providing counsel, helping shape responses and supporting media handling alongside legal and other advisers where appropriate.
When issues escalate into a genuine crisis, timing matters. Reeves can provide 24/7 response where immediate advice and media handling are required. We are clear with clients that if something is serious enough to warrant a call in the middle of the night, it is serious enough to be dealt with then. Crises do not wait for office hours, and neither do we.
This capability sits alongside, not instead of, our ongoing PR work.
How clients typically work with Reeves
Most clients work with Reeves on a retained basis, with support flexing over time.
That might mean steady press office and content support month to month, additional input during announcements or periods of change, senior counsel when scrutiny increases, or greater focus on media or video when opportunities arise.
The emphasis is on continuity, trust and judgement rather than short-term tactics.
In plain terms
Reeves helps organisations communicate clearly day to day, manage media enquiries properly, support leaders who need to speak publicly, and maintain credibility when scrutiny increases.
That is the work we do most often, and how we support clients over time.